Best Digital Marketing Company in Bangalore - Thorsignia

Digital Marketing Pros - Easily Track Your Blog's Progress - 2

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In the last blog titled ''Digital Marketing Pros - Easily Track Your Blog's Progress - 1'', we sussed out a couple of metrics like SERP Ranking, Time Spent, and Traffic that help in the efficient tracking of posts/blogs. 

We also gathered the importance of monitoring and assessment in digital marketing on the risk of sounding like a broken record, I will go ahead and say that digital marketing is an adventurous domain. 

You can stay connected with your customers whilst actively promoting your products and services. There are companies that provide excellent digital marketing services. Thorsignia provides infallible search engine optimization services and contentwriting services in Bangalore. This outstanding UI/UX design agency provides well-tailored IT and multimedia services that have the potential to balloon your ROI.

Additionally, the following metrics are also infallible indicators of how your blogs and posts are performing -

1)    Comments

Comments divulge elemental information about your customers - new and old. Comments give you an insight into what customers think about your brand.  If people are not articulating their opinions about your brand/services/products, you are up a gum tree! It means your product is not stirring enough. It might also indicate that you are producing deadpan content.

2)    Inbound links

Are links relevant today? Links  matter when it comes to ranking in search – but links should be potent. You need to get powerful domains linking to your content. Plus the pages these sites link from need to be contextual. Content and domain authority also matter.

3)   On-page links

Often we get caught up with “building links” – which typically refers to other sites linking back to our content.

But internal linking on your own website, and linking off to respected resources and content is also considered a quality factor by search engines.

By linking from your content to other credible sources (your own and others) it increases the credibility of your content. The chance that it will get shared will also consequentially increase, thereby adding value to your audience. 

4)   E-mail Marketing

It’s your ticket to sustainable, consistent business growth through the power of auto-responders and tightly constructed marketing funnels.

EDMs are a good way of propagating your message across people of varied professions and interests. Be wary of losing yourself to cocksureness. If you have an automated e-mail series setup where you are actively nurturing your prospects into customers, this is where you need to worry about measuring stats. You should also look at 'un-subscribers' as a metric.

5)   Conversion Rates

It is an important metric. Some people simply get in and out of your website. How many are really subscribing to your weekly letters or e-mails?  If you have high conversion rates, it means you are attracting the type of traffic that is interested in what you have to offer.  Are your lead magnets compelling enough? Lead magnets offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

If you are attracting people that are interested in your lead magnets, and if your email marketing is designed around those lead magnets, conversion rates will equate to more sales.

Bonus: Point of Prudence

It’s important to track your financial costs. This will help you in sussing out aspects that will give high ROI when investments are made. For example, what tasks could you outsource or hand over to someone else? If your time is better spent on other activities perhaps it’s worth getting someone to manage your blog. But be wary of increasing financial costs. If you feel that financial costs are on the increase, nip the problem in the bud.

 (With inputs from Flypchart)