Best Digital Marketing Company in Bangalore, India - Thorsignia

Digital Marketing Pros-Easily Track Your Blog's Progress- 1

Are you stuck in the quagmire of completion bias? If completing a small task makes you elated, you would be tempted to finish a plethora of such tasks. This might keep you from working on strenuous activities that are absolutely essential. Confirmation bias can lead to incomplete projects, and you will be filled with faux elation. In digital marketing, this is a scourge.

When you are running a blog or working for a digital marketing agency, rest is momentary. Digital marketing is a stream of tasks and results that needs to be monitored relentlessly to avoid breakage. In the present era, internet is the ultimate mogul. Competition is steep, and if you miss a beat, you will be vanquished.

"Digital marketing is a stream of tasks and results that needs to be monitored relentlessly to avoid breakage."

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Moreover, in digital marketing you have to keep your eyes peeled for changes. If you are someone who is working independently, following metrics will help you track your progress (this blog will be published in a series of two blogs so that the topic could be efficiently covered) -

1) Traffic

Traffic is a vital metric because it enables everything that comes after it: engagement and conversion. There is no definite amount of traffic that you should have. Each blog and website will have different objectives and a different threshold of traffic before people start to convert.

All websites, however, share a common goal - how to increase traffic.

In Google Analytics, traffic is divided into two categories: users and sessions. Sessions count each time someone comes to your website regardless of if it’s their first time or not. Users are the unique visitors.

2) SERP Ranking

SERP stands for Search Engine Results Page. If someone is searching for anything related to you, where do you show up on Google is your ranking. If your content is good, your ranking will move up.

3) Amount of Time Spent

If your headline is eyeball-grabbing, more people will visit your site. Equivalently, if your content is arresting, people will spend a substantial chunk of time on the website. It is that simple. According to Neil Patel, a world-renowned influencer and entrepreneur, "You can see how people are engaging with a specific post by finding the URL. Then, calculate according to Medium’s method an estimated read time. Compare the read time to the average session duration for that URL. Do they line up? If they do, that means that nearly everyone is reading the article in its entirety."